Why Google Search Results Got So Much Worse

You asked for a library and got a shopping mall. This episode digs into why search results slid downhill: crowded ad units, affiliate-heavy pages, and AI summaries that sound confident while averaging mediocre sources.

I walk through the mechanics in plain English. Monetization reshaped the first screen, SEO turned into an adversarial game, click metrics misread satisfaction, and AI made polished but shallow content nearly free to produce at scale. The result is a feedback loop where high-effort content declines and users get served summaries of summaries.

Then the practical part: surgical search operators, favoring vendor docs and standards over listicles, verifying AI answers against at least two solid sources, and building your own trust graph with bookmarks, RSS, and notes on who was right last time. Search is how we fix gear, pick tools, and check claims. Bad incentives become bad decisions, and it’s worth knowing how to route around them.